Investment 10 Sep 2018
The place of gold in the hearts, minds, jewellery boxes and investment portfolios of Indians is a constant. But the relationship we share with this most precious element is constantly evolving. Gold has always been a reliable store of value that works as a hedge against inflation to secure the financial future of our loved ones. Gold today has gone digital with newer avenues of investment opening up beyond its physical forms like bars, coins and jewellery. However, Indians trust that gold’s ownership demands respect and hence believe in buying and gifting gold jewellery, bars and coins on special occasions.
Here’s a look at the positive attitudes older and newer generations have towards gold:
How gold has been viewed across Indian families?
How gold is an important, reliable investment?
Upcoming trends in gold investment
The positive outlook that Indians have towards gold suggests huge untapped potential among investors, especially given the many modern ways of investing in gold- from ETFs to gold jewellery purchase scheme to gold being sold via Mobile app-based payment and mobile wallet services such as PhonePe and Paytm.
Purity is the total percentage of gold in the gold item. It is measured in Karat with the higher value signifying higher purity.
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of gold today